Hence, the Samsung product which can be included in this category will be its mobile phones. Stars– This category relates to high market growth along with relatively high share.Here’s a list of five parent companies, with a classification of their products in each category. These categories help businesses to review their products and understand its market position.
Dogs: These are products with low growth or market share. Question Marks: These include products in high growth markets with low market share.Ĥ. Cash Cows: These include products in low growth markets with high market share.ģ. Stars: These include products in high growth markets with high market share.Ģ. The Matrix is divided into four quadrants: Stars, Cash Cows, Question Marks and Dogs.ġ. The Boston Consulting Group matrix (BCG Matrix) is a technique in which business or products are classified as high or low based on their performance, depending upon the market growth and their relative market share.
